Thanks Nate for the contribution. I hope David is going to add something to this. As you may derive from other conversations I have started, I am dxxxn worried. One may be the first, one may be the best, it is no guarantee for success, as history documents.
Experimenting with promoting travel related businesses over the last 2 years, I find myself forced to turn to Google more and more, according to market position reality. The crazy thing is, that my insights in how to go about this where originally fueled by Photosynth.